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The Honey Traceability Challenge

In today's global marketplace, the journey from hive to table is often shrouded in mystery. Despite its sweet reputation, the honey industry faces a significant challenge when it comes to traceability.

  • Opaque Supply Chains: Traditional supply chains lack transparency, making it difficult to trace the origin of honey and verify its authenticity.
  • Counterfeiting and Adulteration: The lucrative nature of the honey trade has led to rampant counterfeiting and adulteration, compromising product quality and consumer trust.
  • Consumer Confusion: With limited visibility into the honey's journey, consumers are left in the dark, unsure of the product's true origin and quality.
58%
of consumers believe that there is a lack of transparency in the honey supply chain, making it difficult to verify the origin and quality of the product.
49%
of consumers expressed concerns about the authenticity of honey products, with many citing instances of adulteration or mislabeling.
32%
of consumers are confident in the traceability of honey products they purchase.
48%
of consumers have been in a situation where they realized that honey was counterfeit.
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Traceably Solution

At Traceably, we are driven by a steadfast commitment to address the multifaceted challenges within the honey supply chain. Through our forward-thinking platform, we harness the power of advanced technology to illuminate the intricate journey of honey production and distribution.

By providing robust end-to-end traceability, we empower beekeepers to showcase their dedication to sustainable practices, while enabling buyers to make informed decisions based on authenticity and quality.

Moreover, consumers gain unprecedented access to the origin story of each jar of honey, fostering a deeper connection to the products they choose.

For Beekeepers

Our accurate market data helps them make the most informed decision possible to find the providers that suit them best.

  • Empowerment: Take control of your honey's story. With Traceably, you can showcase the quality and integrity of your product, building trust with buyers and consumers.
  • Market Access: Gain access to new markets and premium buyers who value transparency and sustainability.
  • Efficiency: Streamline your operations with simplified record-keeping and compliance management.

For Beekeepers

Our accurate market data helps them make the most informed decision possible to find the providers that suit them best.

  • Empowerment: Take control of your honey's story. With Traceably, you can showcase the quality and integrity of your product, building trust with buyers and consumers.
  • Market Access: Gain access to new markets and premium buyers who value transparency and sustainability.
  • Efficiency: Streamline your operations with simplified record-keeping and compliance management.

Experience the Traceably platform in action

Dive into a world of transparency and efficiency with our free demo. See firsthand how Traceably's innovative platform empowers you to unlock the full potential of your honey supply chain.

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Insights, trends, and stories from the honey world

Empower Yourself and Others to Make a Difference.
Empower Yourself and Others to Make a Difference.
Empower Yourself and Others to Make a Difference.
Empower Yourself and Others to Make a Difference.
Empower Yourself and Others to Make a Difference.
Empower Yourself and Others to Make a Difference.